Privacy Policy

Last updated: March 2026

AlpenAtlas is committed to protecting your privacy. This policy explains what data we collect, how we use it and what rights you have. This site is operated in compliance with the General Data Protection Regulation (GDPR).

1. Who We Are

AlpenAtlas (alpenatlas.com) is an Alpine travel directory. For privacy-related inquiries, please use the Contact page.

2. What Data We Collect

Data you provide directly:

  • Name and email address when using the contact form
  • Email address when subscribing to our Mailchimp newsletter
  • Name, email and listing details if you submit a place to the directory

Data collected automatically:

  • IP address and browser type
  • Pages visited and time spent on site
  • Referring website or search query
  • Device and operating system information

This technical data is collected via cookies and analytics tools (see Section 5).

3. How We Use Your Data

We use collected data to:

  • Respond to your messages and inquiries
  • Send newsletters and travel updates (only with your consent)
  • Improve the website based on usage patterns
  • Manage and verify submitted listings
  • Ensure the security and proper functioning of the site

We do not sell, rent or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing (GDPR)

Purpose Legal Basis
Responding to contact form Legitimate interest
Sending newsletter Consent
Analytics and site improvement Legitimate interest
Listing submissions Contractual necessity

5. Cookies

AlpenAtlas uses cookies to ensure the site functions correctly and to analyze traffic. These include:

  • Essential cookies – required for the site to operate
  • Analytics cookies – help us understand how visitors use the site (e.g. Google Analytics)
  • Preference cookies – remember your language or display settings

You can manage or disable cookies in your browser settings at any time. Note that disabling certain cookies may affect site functionality.

6. Third-Party Services

AlpenAtlas may use the following third-party services, each with their own privacy policies:

  • Google Analytics – website traffic analysis
  • Google Maps – interactive maps and location data
  • Mailchimp / similar – newsletter delivery
  • WordPress / WooCommerce – site platform

We encourage you to review the privacy policies of these services independently.

7. Data Retention

  • Contact form messages are retained for as long as necessary to respond and for a reasonable period thereafter
  • Newsletter subscriptions are retained until you unsubscribe
  • Analytics data is retained in anonymized or aggregated form

8. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Delete your data (“right to be forgotten”)
  • Withdraw consent at any time (e.g. unsubscribe from newsletter)
  • Object to processing based on legitimate interest
  • Lodge a complaint with your national data protection authority

To exercise any of these rights, contact us via the Contact page.

9. Data Security

We take reasonable technical and organizational measures to protect your data from unauthorized access, loss or misuse. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

AlpenAtlas is not directed at children under 16. We do not knowingly collect personal data from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

12. Contact

For any privacy-related questions or requests, please use our Contact page.

AlpenAtlas – Your Alpine Travel Guide.